How often have you seen exasperated and tired faces among your clinical trial’s staff and participants?
Much of that frustration is based in their lacking communication and health literacy skills.
By working with your staff to improve their skills in engaging with participants throughout a clinical trial, we can reduce frustration and increase sustained participation in your clinical trials. The fundamental outcomes are reduced drop-out rates and increased employee satisfaction.
At their very core, the current models of health literacy that have developed around the world – primarily in Europe, Australia, China, and the United States – are about improving understanding and empathy between health care systems, health care professionals, and the public.
Evidence is clear that people with the highest levels of education and health literacy appreciate communication that is informative and easy-to-understand. People with the lowest levels of education and health literacy are dramatically more likely to understand your staff’s attempts to communicate to them when health literacy’s best practices are applied. That means everyone is more likely to understand the goals of your clinical trial and want to become and remain a part of the process.
Imagine a clinical trial where the participants have come to understand why sometimes their appointments are delayed – and they are OK with that. Imagine a clinical trial that has the flexibility to adapt a personalized approach to medicine without losing academic rigor. Imagine a participant in your clinical trial who is keen to be thought of as a collaborator and wants to learn how to help accomplish your goals.
For over a decade, have provided trainings to organizations ranging from some of the largest pharmaceutical companies in the world to the smaller of clinical practices. We tailor trainings to build skills among your clinical trial staff to specifically target where they are experiencing the most difficulty. Trainings can address written, spoken, visual, and digital communication and address a broad range of media from documents to social media. Health literacy is requisite for success in all modes of communication throughout the clinical trial process.
Yes, health literacy can help you make all that possible in your clinical trials.